The handful of things that make a good trip into a Brief nobody buys.
Last checked 2026-09-11
- Rounded costs. About 500 dollars tells nobody anything.
- A thin free half. If The Verdict is vague, the paid sections never get seen.
- No backup route. The first plan failing is the normal case, not the exception.
- A failure log with one soft line in it. Readers can tell.
- Permit information with no office, no hours and no date checked.
- Writing it up as a travel blog. Nobody is buying the prose.
The test for any sentence in a Brief: could somebody who has not been there have written it? If yes, cut it or replace it with a number.