Specificity, difficulty and freshness. Not photography, not writing quality.
Last checked 2026-09-11
Hard accessIf the information is easy to find elsewhere, nobody pays for it. Permits, closed borders and remote logistics do sell.
RecencyA Brief from four months ago beats a better Brief from three years ago, and it ranks higher too.
A named personThe fixer or driver who made it work is frequently the whole reason somebody buys.
Honest failureA strong What Went Wrong sells the paid half more than any description of it.
Beautiful photographs get Briefs opened. Specific numbers get them bought.